The people and story behind OneMoreGood
We built OneMoreGood as a brand we would actually be proud to stand behind: direct, personal, ambitious, and grounded in the people creating it.
OneMoreGood did not begin as a school project we planned to forget later. We started it because we wanted to build something with weight behind it: a real brand, with real customers, real products, and a real standard for how it should look and feel.
Luciano came to this from Joao Pessoa, Paraiba, and is now studying at Windermere Prep in Orlando. Manu and Luisa came from Presidente Prudente, Sao Paulo. Different places, different experiences, same instinct: if we were going to make something, it should feel like us and it should be built seriously.
That is why OneMoreGood exists. Not to imitate what every other store is doing, but to build a company with its own tone, its own standards, and its own point of view. Luciano may have founded it, but the brand you are seeing here was built as a team.
Meet the team
If you are reading this, this is us talking to you through the project we built together.
Why OneMoreGood exists
We wanted a store that could function like a real business without sounding like every other brand on the internet.
OneMoreGood started with the simple idea that if we were going to build something, it should be real. Real products. Real work. Real responsibility. We did not want to hide behind a concept. We wanted to create a brand people could actually buy from and remember.
We exist because we believe a small team can build a serious company without becoming bland. We care about selling well, but we also care about tone, trust, and making something that still feels human when people land on the site.
We are building OneMoreGood together as a brand with personality, discipline, and room to grow. The point is not just to have a store online. The point is to build a company that feels distinct, well-made, and worth following.
As the company evolves, we want the products, the customer experience, and the story to keep moving in the same direction. The long-term goal is not just to sell. It is to build something memorable enough that people can feel there are real people behind it.
- Building something real together
- Keeping the brand personal, sharp, and recognizable
- Growing on our own terms instead of copying the usual formula